By PAWAN DESHPANDE published JULY 17, 2013 Calls-to-action (CTAs) are among the most neglected of content marketing components — in both curated and created content. Yet, they are also among the discipline’s most essential features in terms of providing brand value. These simple, yet targeted, phrases are directly…

by Heather Eng – June 22, 2017 “How often should I publish content?” That’s one of the most common questions customers ask us, and something every content marketer wonders, at some point. And it makes sense. In a world where everyone seems to be constantly churning out content,…

by Victoria Golden – June 12, 2017 Your content hub is the home of your content marketing efforts. It’s where most of your content lives, and it’s where you drive users. For many brands, it’s their strongest owned channel. Yet, content hubs require ongoing upkeep. And too often, companies…

by Heather Eng – June 8, 2017 Search engine optimization (SEO) can be a powerful tool for content marketers. Gone are the days when SEO meant stuffing keywords into blog posts and articles to rank highly in search.  Now, SEO has evolved to be more helpful to both…

Written by by Shafqat Islam, CEO and Co-Founder at NewsCred, October 6, 2016 When it comes to their biggest challenge, most content marketers are in agreement: They’re struggling to measure ROI. At NewsCred’s conferences and workshops, that’s the question people most often ask us: “How…

by Anastasia Dyakovskaya – June 27, 2017 Mass marketing is becoming a thing of the past. Today, the more customized a product or brand can be, the better. But although personalization has been a buzzword in the content marketing industry for some years, how many companies have realized its full…

Written by Melissa Blazejewski, April 13, 2016 You’ve done your research, picked a platform (obviously, NewsCred #shamlessplug), know what you need to do, but now you’ve got a bigger obstacle to overcome – getting buy-in from your organization. It takes a village, right? And in…

Buying Cycle + Content Types Selecting Your Editorial Calendar So, what are the distinct elements of an editorial calendar? There are several standards fields, such as content type, title, assigned author, due date and publish date, and CTA, which are consistent for all editorial calendars….

Written by Michael Peggs – December 28, 2016 Scott Cook, co-founder of Intuit, delivered a rather apt interpretation of the current state of content marketing, saying, “A brand is no longer what we tell the consumer it is – it is what consumers tell each…

Written by by Shreya Kumar – November 16, 2016 If you’re new to content marketing, get ready to hear the phrase: “Marketers with a documented strategy are 5x more likely to succeed.” And if you’re a content marketing veteran, you might be saying: “I’ve heard this a million…